With Google AdWords constantly growing, this blogpost explains how Google AdWords works, and lists the top 20 most expensive AdWords....
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Spending Your Way to the Top – a Look at the Most Expensive Google AdWords

A phrase is a strand of words formed together to form an expression. The term phrase in the world of SEO may be used to describe a specific strand of keywords or search terms entered into a search engine together. For example, if someone is looking for shoes, they probably will not simply search for “Shoes.” Instead, users will most likely search for a keyword phrase that includes the specific brand, style, purpose, and possibly size or other adjectives to help them find the specific shoe they are looking for.

