About us

Our History

The History and Growth of AdFactor Network
AdFactor, Inc. started out in 2008 as an affiliate marketing company owned by the principal owners of Down By The River, LLC, in the home of Steven and Jill Milanese. Drawing from the design prowess of Down By The River, LLC, we soon saw great success in developing our own creative for use with our affiliate marketing efforts. Before long, other companies noticed our above average conversion rates and our original designs and started getting in touch to request custom creative for their campaigns as well. This influx of design work inspired us to take our innovations to new levels, further enhancing the Internet marketing offerings of the AdFactor Network.

In January of 2009, AdFactorNetwork.com began redirecting traffic to our design agency’s homepage at DownByTheRiverLLC.com, taking some of the focus away from affiliate marketing and placing it on creative consultations and design work. New chapters continued to unfold for our business, with our acquisition of the web hosting provider OptimalWebhost in August of 2009. As we improved the infrastructure of OptimalWebhost.com, we also expanded our creative efforts to include Internet marketing techniques such as eMarketing and Search Engine Optimization. These enhancements allowed us to fully cater to the creative and technical needs of our clients.

Dedication, hard work, investment, and countless hours brought what was once a small Central Florida firm based in a 200-square-foot garage into a multi-facility operation with numerous data center co-locations based in Washington, DC., Dallas, TX., Houston, TX., and Seattle, WA. Our projects also expanded from modest jobs for small family businesses into more complex projects for multi-national corporations such as industry wide websites and integrated Web marketing campaigns. Due to its rapid growth and continued expansion, Down By The River, LLC outgrew its humble beginnings and became AdFactor, Inc. on February 1, 2011.

Whatever the size of your company, AdFactor Network provides a complete Internet marketing solution for your business and its ongoing success. Our firm offers results-driven website design, truly dedicated Web hosting, Social Media Optimization (SMO) campaigns, and an aggressive Search Engine Optimization (SEO) system with detailed reporting to illustrate campaign results.

Creative Design Inspires Real Results
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AdFactor Advantages in Internet Marketing
Things that are different stand out. It’s that simple. From our earliest beginnings in affiliate and Internet marketing, AdFactor Network has the background to make your online marketing efforts stand out from the competition. Your brand becomes more recognizable and memorable with a custom-developed plan for your business alone.

Our integrated marketing solutions deliver business promotion and brand management of every aspect of your company through the use of multiple Web marketing strategies. AdFactor Network thoughtfully prepares your Internet marketing plan to align with your company goals. Our creative team will select the best approach to meet your competitive needs, with creative services ranging from Search Engine Optimization, Web design and development, Search Engine Marketing, Social Media Marketing, Pay Per Click Advertising, E-mail Marketing Solutions, and Business Class Web Hosting.

Web Design & Development
Our expert design team provides clean and professional design concepts to draw in your audience and create a strong connection for their growth and success. We provide Content Management Systems (CMS) paired with Analytic Reporting that empowers you to grow your website alongside your business. Our custom-built websites integrate a strong marketing focus to help you reach your goals more swiftly.

Search Engine Optimization
Building a website by itself is no key to success. Search Engine Optimization (SEO) combines art with science to form a special equation that drives targeted traffic to your website and your Internet marketing campaigns. The SEO formula involves creation of significant, interesting content on well-developed Web pages that offer real value to your prospective customer, matched with effective marketing tactics that result in high page rank for each page within your site.

AdFactor, Inc. employs a proprietary, cutting-edge SEO system that leverages ethically aggressive actions. In addition to delivering advanced Internet marketing techniques, our team relies on real-time Analytics to pinpoint the most effective campaigns and further refine existing ones.

Search Engine & Social Media Marketing
The power of social media is best understood in practice. Social networks such as Twitter, Facebook, LinkedIn, YouTube, and blogs allow businesses to interact with customers on a more intimate level. Customers become loyal supporters of a brand, product, or service, and gain immediate access to company news, deals and promotions, special events, and the list goes on. The evolution of social media allows businesses to get closer than ever to their current and prospective customers, promoting brands and services and developing relationships like never before.

Pay Per Click Advertising (PPC)
Another creative and effective way to reach a broader market of potential customers, Pay Per Click Advertising allows you to broadcast your brand and a specific message to a targeted region or demographic on the Web. Your specialized ad appears prominently on search engine results pages, putting it in front of thousands of prospects. In addition to setting up PPC campaigns, AdFactor provides competitive keyword analysis to guide your PPC campaign forward toward the best possible results.

E-mail Marketing Solutions
Far too many people underestimate the power of an e-mail marketing campaign. Like social media marketing, running an e-mail list for your closes subscribers allows you to get in touch regarding specials and deals, promotions, upcoming events, and important news and announcements. E-mail is an effective online marketing tool that can reach a broad number of people through newsletters, e-mail blasts, and other special techniques. This form of direct marketing uses electronic mail – something just about everyone uses – to communicate with a very specific, target audience to share important information and build stronger relationships with current and prospective clients.

Business Class Web Hosting
In addition to creative online marketing strategies, AdFactor Network offers a full range of business hosting services for company websites. Some of our most popular business class Web hosting options include:
Linux Web Hosting
Virtual Private Server (VPS) Web Hosting
Personal Web Hosting
Dedicated Servers
Shared Web Hosting

In addition, we offer the best Reseller Web Hosting on the market today, giving you a chance to grow your own website business as well.

AdFactor promises a 99.9% uptime guarantee, meaning your website won’t miss a beat when you host with us. Our fast, reliable, and secure servers give your website and all its data the swift speeds needed for a completely positive visitor experience. Our easy-to-use tools and features like our administrative control panels, website building tools, and online support make it easy to build your company’s online presence.

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AdFactor Network looks forward to serving each of our clients no matter how big or small the business happens to be. Our creative team prepares custom strategies and campaigns for our Internet marketing offerings and we can also build a website and its entire promotion plan from start to finish. To get started on building your brand presence online today, please get in touch at (855) 736-7587 or support@adfactornetwork.com. We look forward to serving you!